I'm a multicultural creative strategist and art director who loves building concepts, connecting the dots, finding deep insights, and writing ideas that genuinely impact the industry.

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Born in Ecuador between mountains, radio mics, paintbrushes and books, I studied graphic design and communications (because I somehow decided to do both at once) and learned to connect through visuals and words. Moving to Miami and working with international brands like Sour Patch Kids, Natura and Prime Video expanded my vision and taught me the power of big ideas.

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I’ve worked across advertising campaigns, brand and digital strategy, social media management, writing ideas, and graphic design. My work has been recognized with international awards such as Clio Awards, D&AD, and Young Ones.