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As a Latina living in Miami, one of my fav moments was when

Sour Patch Kids got the most Latino it has ever been and teamed up with the one and only J BALVIN, for their Sour Eggs x J Balvin Back to the Rayo Tour collab.

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Brand Assets: Andrea Avila Luna

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Art directing a sizzle? 

Start with a bold idea, dive into endless sessions with editors and animators, and watch it all come to life. Here’s how we did it with Sour Patch Kids in 2024.

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