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SOUR PATCH KIDS
GLOW UPS
Sour Patch Kids just launched their first-ever candy that glows under blacklight. And because these kids are made for mischief, we kicked things off with a midnight DJ party online—where the candy lit up, secret codes dropped under UV light, and Gen Z tuned in from everywhere to party, play, and unlock prizes in real time.
David The Agency_Miami
Creative Director: Joana Plautz
Art Director: Andrea Avila Luna
Copywriter: Micaela Cedillo
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First Glow Ups party? @djmandy lit up TikTok.

No blacklight? No prob—we teamed up with Snapchat for a glow-up filter.

It started with our Snap Stars.
Now everyone’s glowing!
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