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HEY JANE
THE CLOTS MATTER
Art Director: Andrea Avila Luna

Every year, around 760,000 women are hospitalized due to complications from unsafe abortions. Without proper information or care, these complications can become life-threatening.

That’s why Hey Jane used something as familiar and accessible as a sanitary pad—legal around the world and found in nearly every drugstore—to deliver a visual guide that helps women recognize early warning signs after taking abortion pills.

Copywriter: Andrea Avila Luna
The Recognitions 🏆
Young Ones: Design for Good_ACD Bronze Cube
Young Ones: Product Design_ACD Merit
AAF Miami: Gold
Graphis Awards: Silver

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